A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
Work
We help clients find new paths
to growth at the intersection
of brand, experience, and technology.
We help clients find new paths
to growth at the intersection
of brand, experience, and technology.
We help clients find new paths to growth at the intersection of brand, experience, and technology.
Twill
Twill
Transforming from a single point solution to a leader in holistic healthcare.
Transforming from a single point solution to a leader in holistic healthcare.
Third Sphere
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Care Evolution
Care Evolution
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Ever Scouts
Ever Scouts
Creating a new category of Blockchain-enabled EdTech.
Creating a new category of Blockchain-enabled EdTech.
Align Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
OHFG
OHFG
Opening up the world’s most exclusive festival of creativity...for good
Opening up the world’s most exclusive festival of creativity...for good
Paragon
Paragon
Launching a new-to-world Web3 platform designed for the decentralized economy.
Launching a new-to-world Web3 platform designed for the decentralized economy.
AI Cookbook
AI Cookbook
An AI cookbook that finds the humanity in the artificial.
An AI cookbook that finds the humanity in the artificial.
Don’t just take our word for it.
See what our clients have to say about us.
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Everscouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Everscouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Everscouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Everscouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Ever Scouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Ever Scouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Ever Scouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Gareth Kay
CMO, Twill”What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”
Sonny Caberwal
CEO, Ever Scouts“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Shaun Abrahamson
CEO, Third Sphere“Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”
Vik Kheterpal
Principal, Care Evolution“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Jennifer Kenning
CEO and Co-founder,
Align Impact“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Tim Harris,
CEO, Paragon“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”