Catch up on the latest happenings in the Protosphere
Company news | Best of Behance
Paragon’s brand identity featured on Best of Behance
We partnered pioneering Web3 company, Paragon, to evolve their NFT Experience Platform’s positioning and design an active brand system that inspires new behaviors for how people interact with NFTs. We’re honored to see the work recognized as a standout on Behance.
Best of Behance | October 2024
People news | Woman In Innovation Awards
Kenny Morifi-Winslow, our Director of Strategy, wins the Woman In Innovation 2024 Movers and Makers award
The Mover and Makers award celebrates women who have driven positive change in their communities through groundbreaking ideas, innovative products, or transformative projects. Kenny is the epitome of a Mover and Maker, being recognized for all she achieved here at Proto helping transform some of the world’s most innovative brands, but also her ongoing commitment to sustainable impact through MotherBud, the social enterprise she built to empower women in Africa through mushroom cultivation. Woman In Innovation | October 2024
People news | Cannes Lions
Ren Rigby, our Founder and Chief Design Officer, has been selected to judge the Glass Lion Award at the 2024 Cannes Lions International Festival
of Creativity
This distinguished award recognizes work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in design & advertising. Additionally, this work should demonstrate how it tackles, highlights, or redresses issues of gender representation. Ren will serve on the jury alongside a distinguished panel of creative professionals from around the globe. Cannes Lions | April 2024
Company news | Oxygen15 Keynote
Technology is often evaluated by its impact on people. But the more critical question: what is people’s impact on technology?
As the keynote speaker of Oxygen's Creators of the Future 15th Anniversary in early September, Saneel led an audience of advertising and marketing executives through tech innovation history, sharing wisdom on how to navigate the next frontier.Oxygen15: Creators of the Future | September 2023
Client news | Cotopaxi
Silicon Valley’s ‘Swag Gap’: A colorful Rival Comes for Patagonia’s Abdicated Throne
Cotopaxi, an outdoor gear and apparel company on a mission to eradicate poverty, were one of our first clients. Now they’re toppling Patagonia as the favorite outfitter in Silicon Valley. See why tech companies are making the switch from monotone gear to colorful conversation pieces.The Information | September 30, 2022
Petco’s Perk Memberships Deliver Double-Digit Growth
Client news | Petco
We were honored when Petco engaged us to reimagine their free and paid membership experience in 2021. Check out how their loyalty membership program is helping them thrive in a volatile economy.
Pet Product News | August 30, 2022
Client news | Twill
How Happify Health became Twill: Inside the new biz model and what’s next
Twill is a digital therapeutics company on a mission to untangle the complexities of a fragmented healthcare system. Learn how they've evolved from wellness apps to a comprehensive health platform that provides over 18 million users with hyper-personalized care journeys.
WTF Health | August 15, 2022
Client news | First Street Foundation
More dangerous heat waves are on the way: See the impact by Zip code
Heat is the top-weather related killer in the United States—and an important metric for understanding the effects of climate change. Our client, First Street Foundation, has expanded their data visualization tools to include heat mapping, which calculates heat risk by neighborhood. See how journalists are using the tool to bring more data science to climate reporting.
The Washington Post | August 15, 2022
Company news | Cannes Lions
Open House for Good—a Cannes Lions first!
OHFG is a movement that encourages Cannes Lions participants to open up their venues throughout the festival to discuss the most crucial topic of our time: Sustainability. Check our branding and visual design work for the inaugural event at the 2022 Cannes Lions.
Open House for Good | June 22, 2022
Client news | First Street Foundation
Here’s the First-Ever Map Showing Wildfire Risk to American Homes
In early 2022, we partnered with First Street Foundation to help them expand their tool from flood risk to fire risk, as they work to provide data on all aspects of climate change. Check out how the New York Times used their flood risk visualization tool in this story on West Virginia’s journey with climate change.
New York Times | May 16, 2022
Client news | Third Sphere
VC firm Urban US rebrands to Third Sphere, doubles down on climate focus
An enthusiastic nod to the naming and identity design for Third Sphere. Check out how they’re shifting their investment focus and reputation in the climate tech industry with a brand evolution.
Tech Crunch | March 1, 2022
Company news | Launch
At Proto, a Consultancy Started by Former R/GA Leaders, 'We Are Creating New Things’
Our founders discuss why they broke away from the global innovation company in this extended interview. Find out about their aspirations, goals, and how they intend to work with clients beyond advertising and campaigns.
AdWeek | February 12, 2021
Company news | Launch
A Disruptive, New, End-To-End Innovation Consultancy With An All-Star Team: Proto
Our founding team started Proto with the goal of creating a new kind of consultancy—rebelling against the status quo and delivering high impact results in the process. Learn more about the unique capabilities and industry wisdom they brought with them, and how they plan on disrupting the space.
Forbes | February 8, 2021