Our CEO Saneel Radia distilled AI readiness for marketers into three strategic imperatives:
1. Own your first-party data (or a clear plan to collect it)
2. Establish a distinctive brand voice to enable personalization at scale
3. Create data systems that machines *and* consumers can easily understand in an age where information transparency is expected
As AI capabilities accelerate beyond traditional marketing frameworks, Proto continues to partner with forward-thinking brands to transform these challenges into competitive advantages.

As the keynote speaker of Oxygen's Creators of the Future 15th Anniversary in early September, Saneel led an audience of advertising and marketing executives through tech innovation history, sharing wisdom on how to navigate the next frontier.

Heat is the top-weather related killer in the United States—and an important metric for understanding the effects of climate change. Our client, First Street Foundation, has expanded their data visualization tools to include heat mapping, which calculates heat risk by neighborhood. See how journalists are using the tool to bring more data science to climate reporting.

Our founders discuss why they broke away from the global innovation company in this extended interview. Find out about their aspirations, goals, and how they intend to work with clients beyond advertising and campaigns.

We partnered pioneering Web3 company, Paragon, to evolve their NFT Experience Platform’s positioning and design an active brand system that inspires new behaviors for how people interact with NFTs. We’re honored to see the work recognized as a standout on Behance.

Cotopaxi, an outdoor gear and apparel company on a mission to eradicate poverty, were one of our first clients. Now they’re toppling Patagonia as the favorite outfitter in Silicon Valley. See why tech companies are making the switch from monotone gear to colorful conversation pieces.

OHFG is a movement that encourages Cannes Lions participants to open up their venues throughout the festival to discuss the most crucial topic of our time: Sustainability. Check our branding and visual design work for the inaugural event at the 2022 Cannes Lions.

Our founding team started Proto with the goal of creating a new kind of consultancy—rebelling against the status quo and delivering high impact results in the process. Learn more about the unique capabilities and industry wisdom they brought with them, and how they plan on disrupting the space.

The Mover and Makers award celebrates women who have driven positive change in their communities through groundbreaking ideas, innovative products, or transformative projects. Kenny is the epitome of a Mover and Maker, being recognized for all she achieved here at Proto helping transform some of the world’s most innovative brands, but also her ongoing commitment to sustainable impact through MotherBud, the social enterprise she built to empower women in Africa through mushroom cultivation.

We were honored when Petco engaged us to reimagine their free and paid membership experience in 2021. Check out how their loyalty membership program is helping them thrive in a volatile economy.

In early 2022, we partnered with First Street Foundation to help them expand their tool from flood risk to fire risk, as they work to provide data on all aspects of climate change. Check out how the New York Times used their flood risk visualization tool in this story on West Virginia’s journey with climate change.

This distinguished award recognizes work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in design & advertising.

Twill is a digital therapeutics company on a mission to untangle the complexities of a fragmented healthcare system. Learn how they've evolved from wellness apps to a comprehensive health platform that provides over 18 million users with hyper-personalized care journeys.

An enthusiastic nod to the naming and identity design for Third Sphere. Check out how they’re shifting their investment focus and reputation in the climate tech industry with a brand evolution.