Proto
Apertures

One of our core philosophies is that everyone is a teacher, no matter their title or background. Which is why we want to spread our ideas beyond our own walls, helping more people advance ideas and demystify innovation. Proto Apertures is where we explore the various altitudes at which problems are framed and solved.

We help companies find sustainable growth by building new value into legacy and resilience into new offerings. Designing strategic change starts with identifying the right intervention point, breaking old patterns and prioritizing systematic impact, to ensure the progress we aspire to matters to the people we build it for.


First of its kind is a newsletter where we share our point of view and amplify the businesses doing things differently, while observing them through the six lenses we use for our work.

Featured Ideas

First of its Kind
Zero Labs

First of its Kind
Eon

First of its Kind
Aether Diamonds

First of its Kind
Cue Health