A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
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Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Case Studies
Solenis
Solenis
Solenis
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Key Points
Key Points
Key Points
→ Defined digital’s strategic role
→ Defined digital’s strategic role
→ Defined digital’s strategic role
→ Created a vision for digital innovation
→ Created a vision for digital innovation
→ Created a vision for digital innovation
→ Set strategic priorities across verticals
→ Set strategic priorities across verticals
→ Set strategic priorities across verticals
→ Developed a roadmap for growth
→ Developed a roadmap for growth
→ Developed a roadmap for growth
The Challenge
The Challenge
The Challenge
Transform digital services from a back-end tool into a catalyst for innovation and growth.
Solenis, a global leader in specialty chemicals, acquired Diversey to expand its market presence in water treatment, hygiene, and cleaning solutions. However, digital remained an underutilized asset, scattered across the organization without a clear strategy. Leadership viewed digital as a support function rather than a differentiator, leading to fragmented efforts. Solenis needed a vision to unify its digital initiatives and drive commercial growth.
Transform digital services from a back-end tool into a catalyst for innovation and growth.
Solenis, a global leader in specialty chemicals, acquired Diversey to expand its market presence in water treatment, hygiene, and cleaning solutions. However, digital remained an underutilized asset, scattered across the organization without a clear strategy. Leadership viewed digital as a support function rather than a differentiator, leading to fragmented efforts. Solenis needed a vision to unify its digital initiatives and drive commercial growth.
Transform digital services from a back-end tool into a catalyst for innovation and growth.
Solenis, a global leader in specialty chemicals, acquired Diversey to expand its market presence in water treatment, hygiene, and cleaning solutions. However, digital remained an underutilized asset, scattered across the organization without a clear strategy. Leadership viewed digital as a support function rather than a differentiator, leading to fragmented efforts. Solenis needed a vision to unify its digital initiatives and drive commercial growth.
The Solution
The Solution
The Solution
Define digital’s strategic role, align leadership, and develop a roadmap for digital innovation.
We positioned digital as a core driver of revenue, differentiation, and market leadership. By identifying high-impact areas for digital transformation, we helped Solenis connect digital strategy to customer experience, operational excellence, and new business models. A structured Build, Buy, Partner framework ensured digital investments were aligned with growth priorities.
Define digital’s strategic role, align leadership, and develop a roadmap for digital innovation.
We positioned digital as a core driver of revenue, differentiation, and market leadership. By identifying high-impact areas for digital transformation, we helped Solenis connect digital strategy to customer experience, operational excellence, and new business models. A structured Build, Buy, Partner framework ensured digital investments were aligned with growth priorities.
Define digital’s strategic role, align leadership, and develop a roadmap for digital innovation.
We positioned digital as a core driver of revenue, differentiation, and market leadership. By identifying high-impact areas for digital transformation, we helped Solenis connect digital strategy to customer experience, operational excellence, and new business models. A structured Build, Buy, Partner framework ensured digital investments were aligned with growth priorities.
The Outputs
The Outputs
The Outputs
➊ Digital Strategy & North Star Vision
➊ Digital Strategy & North Star Vision
➊ Digital Strategy & North Star Vision
➊ Digital Strategy & North Star Vision
➊ Digital Strategy & North Star Vision
Established a unifying North Star for digital innovation.
Established a unifying North Star for digital innovation.
Established a unifying North Star for digital innovation.
Established a unifying North Star for digital innovation.
Established a unifying North Star for digital innovation.
➋ Customer-Centric Digital Framework
➋ Customer-Centric Digital Framework
➋ Customer-Centric Digital Framework
➋ Customer-Centric Digital Framework
➋ Customer-Centric Digital Framework
Positioned digital to enhance customer experience, expertise, and insights.
Positioned digital to enhance customer experience, expertise, and insights.
Positioned digital to enhance customer experience, expertise, and insights.
Positioned digital to enhance customer experience, expertise, and insights.
Positioned digital to enhance customer experience, expertise, and insights.
➌ Strategic Prioritization Model
➌ Strategic Prioritization Model
➌ Strategic Prioritization Model
➌ Strategic Prioritization Model
➌ Strategic Prioritization Model
Created a Build, Buy, Partner decision-making framework.
Created a Build, Buy, Partner decision-making framework.
Created a Build, Buy, Partner decision-making framework.
Created a Build, Buy, Partner decision-making framework.
Created a Build, Buy, Partner decision-making framework.
➍ Growth Roadmap
➍ Growth Roadmap
➍ Growth Roadmap
➍ Growth Roadmap
➍ Growth Roadmap
Developed a roadmap that aligned digital with commercial objectives.
Developed a roadmap that aligned digital with commercial objectives.
Developed a roadmap that aligned digital with commercial objectives.
Developed a roadmap that aligned digital with commercial objectives.
Developed a roadmap that aligned digital with commercial objectives.
Related Work
Related Work
Related Work
Mars Petcare
Mars Petcare
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Fordham University
Fordham University
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Visa
Visa
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.