A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
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Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Case Studies
Mars Petcare
Mars Petcare
Mars Petcare
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Key Points
Key Points
Key Points
→ Identified an untapped growth segment
→ Identified an untapped growth segment
→ Identified an untapped growth segment
→ Defined a market-shifting vision
→ Defined a market-shifting vision
→ Defined a market-shifting vision
→ Designed product and service innovations
→ Designed product and service innovations
→ Designed product and service innovations
→ Created a plan to outmaneuver incumbents
→ Created a plan to outmaneuver incumbents
→ Created a plan to outmaneuver incumbents
The Challenge
The Challenge
The Challenge
Enter a new category while simultaneously leapfrogging the competition.
As pet parents’ expectations shift toward more tailored and high-quality nutrition, new segments of the pet food industry are rapidly emerging. Recognizing this evolution, Mars Petcare sought to strengthen its position—balancing a swift competitive response to new entrants with long-term innovation to meet changing consumer needs.
Enter a new category while simultaneously leapfrogging the competition.
As pet parents’ expectations shift toward more tailored and high-quality nutrition, new segments of the pet food industry are rapidly emerging. Recognizing this evolution, Mars Petcare sought to strengthen its position—balancing a swift competitive response to new entrants with long-term innovation to meet changing consumer needs.
Enter a new category while simultaneously leapfrogging the competition.
As pet parents’ expectations shift toward more tailored and high-quality nutrition, new segments of the pet food industry are rapidly emerging. Recognizing this evolution, Mars Petcare sought to strengthen its position—balancing a swift competitive response to new entrants with long-term innovation to meet changing consumer needs.
The Solution
The Solution
The Solution
A dual-market strategy to drive immediate impact and long-term growth.
We partnered with Mars to define two strategic pathways: a Core approach designed to address established consumer demand and a Breakthrough strategy aimed at shaping the future of pet nutrition. This resulted in the launch of targeted pilot programs that aligned with evolving pet parent needs while reinforcing Mars' leadership in the category.
A dual-market strategy to drive immediate impact and long-term growth.
We partnered with Mars to define two strategic pathways: a Core approach designed to address established consumer demand and a Breakthrough strategy aimed at shaping the future of pet nutrition. This resulted in the launch of targeted pilot programs that aligned with evolving pet parent needs while reinforcing Mars' leadership in the category.
A dual-market strategy to drive immediate impact and long-term growth.
We partnered with Mars to define two strategic pathways: a Core approach designed to address established consumer demand and a Breakthrough strategy aimed at shaping the future of pet nutrition. This resulted in the launch of targeted pilot programs that aligned with evolving pet parent needs while reinforcing Mars' leadership in the category.
The Outputs
The Outputs
The Outputs
➊ Market Entry Strategy
➊ Market Entry Strategy
➊ Market Entry Strategy
➊ Market Entry Strategy
➊ Market Entry Strategy
Developed a structured approach to enter and compete in an evolving category.
Developed a structured approach to enter and compete in an evolving category.
Developed a structured approach to enter and compete in an evolving category.
Developed a structured approach to enter and compete in an evolving category.
Developed a structured approach to enter and compete in an evolving category.
➋ Consumer-Centric Innovations
➋ Consumer-Centric Innovations
➋ Consumer-Centric Innovations
➋ Consumer-Centric Innovations
➋ Consumer-Centric Innovations
Designed offerings that balanced convenience, quality, and emerging consumer expectations.
Designed offerings that balanced convenience, quality, and emerging consumer expectations.
Designed offerings that balanced convenience, quality, and emerging consumer expectations.
Designed offerings that balanced convenience, quality, and emerging consumer expectations.
Designed offerings that balanced convenience, quality, and emerging consumer expectations.
➌ Flagship Pilots
➌ Flagship Pilots
➌ Flagship Pilots
➌ Flagship Pilots
➌ Flagship Pilots
Launched initiatives to engage consumers and enhance brand differentiation.
Launched initiatives to engage consumers and enhance brand differentiation.
Launched initiatives to engage consumers and enhance brand differentiation.
Launched initiatives to engage consumers and enhance brand differentiation.
Launched initiatives to engage consumers and enhance brand differentiation.
➍ Growth Plan & Market Positioning
➍ Growth Plan & Market Positioning
➍ Growth Plan & Market Positioning
➍ Growth Plan & Market Positioning
➍ Growth Plan & Market Positioning
Created a roadmap for sustained innovation and competitive advantage.
Created a roadmap for sustained innovation and competitive advantage.
Created a roadmap for sustained innovation and competitive advantage.
Created a roadmap for sustained innovation and competitive advantage.
Created a roadmap for sustained innovation and competitive advantage.
Related Work
Related Work
Related Work
Fordham University
Fordham University
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Solenis
Solenis
Solenis
Transformed digital services from a tool into a catalyst for innovation and growth.
Transformed digital services from a tool into a catalyst for innovation and growth.
Transformed digital services from a tool into a catalyst for innovation and growth.
Transformed digital services from a tool into a catalyst for innovation and growth.
Visa
Visa
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.