A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
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Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Case Studies
Fordham University
Fordham University
Fordham University
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Reimagining the first-year experience to strengthen student retention through belonging.
Key Points
Key Points
Key Points
→ Defined first-year students by need
→ Defined first-year students by need
→ Defined first-year students by need
→ Created an ownable experience model
→ Created an ownable experience model
→ Created an ownable experience model
→ Developed flagship service design pilots
→ Developed flagship service design pilots
→ Developed flagship service design pilots
→ Forecasted 5-year growth impact
→ Forecasted 5-year growth impact
→ Forecasted 5-year growth impact
The Challenge
The Challenge
The Challenge
Reimagine the first-year student experience to strengthen retention.
Like many institutions, Fordham is navigating a rapidly evolving higher education landscape shaped by shifting demographics, economic pressures, and increasing competition. Recognizing an opportunity to better support first-year students, Fordham sought to refine its approach to the first-year experience, ensuring students felt a stronger sense of belonging and connection from the start. To achieve this, Fordham partnered with us to develop a more compelling and differentiated experience that aligns with its mission and values.
Reimagine the first-year student experience to strengthen retention.
Like many institutions, Fordham is navigating a rapidly evolving higher education landscape shaped by shifting demographics, economic pressures, and increasing competition. Recognizing an opportunity to better support first-year students, Fordham sought to refine its approach to the first-year experience, ensuring students felt a stronger sense of belonging and connection from the start. To achieve this, Fordham partnered with us to develop a more compelling and differentiated experience that aligns with its mission and values.
Reimagine the first-year student experience to strengthen retention.
Like many institutions, Fordham is navigating a rapidly evolving higher education landscape shaped by shifting demographics, economic pressures, and increasing competition. Recognizing an opportunity to better support first-year students, Fordham sought to refine its approach to the first-year experience, ensuring students felt a stronger sense of belonging and connection from the start. To achieve this, Fordham partnered with us to develop a more compelling and differentiated experience that aligns with its mission and values.
The Solution
The Solution
The Solution
Segment first-year students by need, define a distinctive experience model, and design flagship service design pilots.
We began by segmenting first-year students based on their diverse needs and challenges, identifying the "Purpose-Driven Learner" as a key audience who would benefit most from experience enhancements. Building on Fordham’s strengths, we developed a strategic framework that aligned the university’s assets with these students’ priorities, shaping a distinctive and ownable first-year experience model. Finally, we designed four pilot programs aimed at deepening student engagement in ways that reflect Fordham’s unique strengths, philosophy, and Jesuit tradition.
Segment first-year students by need, define a distinctive experience model, and design flagship service design pilots.
We began by segmenting first-year students based on their diverse needs and challenges, identifying the "Purpose-Driven Learner" as a key audience who would benefit most from experience enhancements. Building on Fordham’s strengths, we developed a strategic framework that aligned the university’s assets with these students’ priorities, shaping a distinctive and ownable first-year experience model. Finally, we designed four pilot programs aimed at deepening student engagement in ways that reflect Fordham’s unique strengths, philosophy, and Jesuit tradition.
Segment first-year students by need, define a distinctive experience model, and design flagship service design pilots.
We began by segmenting first-year students based on their diverse needs and challenges, identifying the "Purpose-Driven Learner" as a key audience who would benefit most from experience enhancements. Building on Fordham’s strengths, we developed a strategic framework that aligned the university’s assets with these students’ priorities, shaping a distinctive and ownable first-year experience model. Finally, we designed four pilot programs aimed at deepening student engagement in ways that reflect Fordham’s unique strengths, philosophy, and Jesuit tradition.
The Outputs
The Outputs
The Outputs
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
Developed a student-centered framework to enhance engagement and support retention.
Developed a student-centered framework to enhance engagement and support retention.
Developed a student-centered framework to enhance engagement and support retention.
Developed a student-centered framework to enhance engagement and support retention.
Developed a student-centered framework to enhance engagement and support retention.
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
Established guiding principles to foster student growth, adaptability, and long-term success.
Established guiding principles to foster student growth, adaptability, and long-term success.
Established guiding principles to foster student growth, adaptability, and long-term success.
Established guiding principles to foster student growth, adaptability, and long-term success.
Established guiding principles to foster student growth, adaptability, and long-term success.
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
Designed initiatives to strengthen mentorship, expand global perspectives, and enhance belonging.
Designed initiatives to strengthen mentorship, expand global perspectives, and enhance belonging.
Designed initiatives to strengthen mentorship, expand global perspectives, and enhance belonging.
Designed initiatives to strengthen mentorship, expand global perspectives, and enhance belonging.
Designed initiatives to strengthen mentorship, expand global perspectives, and enhance belonging.
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
Delivered data-driven insights to support informed institutional planning.
Delivered data-driven insights to support informed institutional planning.
Delivered data-driven insights to support informed institutional planning.
Delivered data-driven insights to support informed institutional planning.
Delivered data-driven insights to support informed institutional planning.
Related Work
Related Work
Related Work
Mars Petcare
Mars Petcare
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Charting an unexpected pathway to leadership in an emerging category.
Solenis
Solenis
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Visa
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.