A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
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A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Case Studies
Abbvie Oncology
Abbvie Oncology
Abbvie Oncology
Abbvie Oncology
Creating an identity that celebrates individual contributions and unifies a rapidly growing team.
Creating an identity that celebrates individual contributions and unifies a rapidly growing team.
Creating an identity that celebrates individual contributions and unifies a rapidly growing team.
Creating an identity that celebrates individual contributions and unifies a rapidly growing team.
Key Points
Key Points
Key Points
→ Developed an identity that unifies a team with diverse experiences and roles
→ Developed an identity that unifies a team with diverse experiences and roles
→ Developed an identity that unifies a team with diverse experiences and roles
→ Overcame legacy ways of working, language, and hierarchy barriers
→ Overcame legacy ways of working, language, and hierarchy barriers
→ Overcame legacy ways of working, language, and hierarchy barriers
→ Transformed varied backgrounds into a combined, collective strength
→ Transformed varied backgrounds into a combined, collective strength
→ Transformed varied backgrounds into a combined, collective strength
→ Created tangible expressions of brand values useful in daily interactions
→ Created tangible expressions of brand values useful in daily interactions
→ Created tangible expressions of brand values useful in daily interactions
The Challenge
The Challenge
The Challenge
AbbVie Oncology's rapid growth brings together people from many different companies and backgrounds. Those individual groups have a hard time connecting well with each other without a shared sense of purpose and identity. Older ways of working, including shared language and hierarchy of roles, make it harder for people to see exactly how their contributions function to help the organization reach its shared goals of bettering the lives of the patients they serve.
AbbVie Oncology's rapid growth brings together people from many different companies and backgrounds. Those individual groups have a hard time connecting well with each other without a shared sense of purpose and identity. Older ways of working, including shared language and hierarchy of roles, make it harder for people to see exactly how their contributions function to help the organization reach its shared goals of bettering the lives of the patients they serve.
AbbVie Oncology's rapid growth brings together people from many different companies and backgrounds. Those individual groups have a hard time connecting well with each other without a shared sense of purpose and identity. Older ways of working, including shared language and hierarchy of roles, make it harder for people to see exactly how their contributions function to help the organization reach its shared goals of bettering the lives of the patients they serve.
The Solution
The Solution
The Solution
We collaborated extensively with the AbbVie team to create a unifying vision statement truly representative of their spirit. We then crafted a brand identity built from their voices and values, which included practical applications (custom emojis, digital screens, environmental signage, email signatures, and more) making the brand tangible in everyday work. The result elevated what makes AbbVie Oncology unique: business expertise balanced with people-first decisions, executional excellence, and a shared passion for keeping patients as the north star.
We collaborated extensively with the AbbVie team to create a unifying vision statement truly representative of their spirit. We then crafted a brand identity built from their voices and values, which included practical applications (custom emojis, digital screens, environmental signage, email signatures, and more) making the brand tangible in everyday work. The result elevated what makes AbbVie Oncology unique: business expertise balanced with people-first decisions, executional excellence, and a shared passion for keeping patients as the north star.
We collaborated extensively with the AbbVie team to create a unifying vision statement truly representative of their spirit. We then crafted a brand identity built from their voices and values, which included practical applications (custom emojis, digital screens, environmental signage, email signatures, and more) making the brand tangible in everyday work. The result elevated what makes AbbVie Oncology unique: business expertise balanced with people-first decisions, executional excellence, and a shared passion for keeping patients as the north star.
Related Work
Related Work
Related Work
Twill
Twill
Twill
Evolving healthcare with science, empathy, and connected brand design
Evolving healthcare with science, empathy, and connected brand design
Evolving healthcare with science, empathy, and connected brand design
Evolving healthcare with science, empathy, and connected brand design
Care Evolution
Care Evolution
Care Evolution
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Align Impact
Align Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.