A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
19:34:07
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
19:34:07
Case Studies
Care Evolution
Care Evolution
Care Evolution
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Reintroducing a healthtech brand as a leader in shaping healthier futures.
Key Points
Key Points
Key Points
→ Redefined the company’s purpose
→ Redefined the company’s purpose
→ Built a brand based on data behaviors
→ Built a brand based on data behaviors
→ Made health data more human
→ Made health data more human
→ Reimagined technical terminology
→ Reimagined technical terminology
The Challenge
The Challenge
The Challenge
Help a leader in healthcare information systems expand and scale to support the shift to self-service products.
CareEvolution's solutions enable healthcare organizations to give patients access to their information simply, securely, and efficiently across different systems, devices and providers. After 20 years of steady and strategic growth, the time had come to expand their story—so their technology could support the changing healthcare landscape in ways that no one else can.
As the company shifted from custom solutions to self-service products, they needed a brand that would help their users understand how their products work together and the wide array of use cases they serve. But CareEvolution’s radically flat org structure—a feature of their success in innovation—required a design system that anyone could work with, whether they’re a software architect, data scientist, or a PhD in molecular biology.
Help a leader in healthcare information systems expand and scale to support the shift to self-service products.
CareEvolution's solutions enable healthcare organizations to give patients access to their information simply, securely, and efficiently across different systems, devices and providers. After 20 years of steady and strategic growth, the time had come to expand their story—so their technology could support the changing healthcare landscape in ways that no one else can.
As the company shifted from custom solutions to self-service products, they needed a brand that would help their users understand how their products work together and the wide array of use cases they serve. But CareEvolution’s radically flat org structure—a feature of their success in innovation—required a design system that anyone could work with, whether they’re a software architect, data scientist, or a PhD in molecular biology.
The Solution
The Solution
The Solution
CareEvolution’s products give researchers and clinicians the ability to extract insights from divergent and disconnected data sources. Their new identity expresses that value in a logo that connects fragments into a unified symbol.
The brand kit of parts lives in Figma, as components and templates with seemingly infinite combinations, but all programmed to stay within the confines of the brand and GTM strategy. Every file is ready to use, adapt, and combine into new outputs, empowering the CareEvolution team to design branded materials with consistency, but without feeling confining as new opportunities emerge. This allows the team to save time and resources while maintaining a strong and cohesive brand identity. And it helps to foster a culture of creativity and innovation that is true to CareEvolution’s values.
CareEvolution’s products give researchers and clinicians the ability to extract insights from divergent and disconnected data sources. Their new identity expresses that value in a logo that connects fragments into a unified symbol.
The brand kit of parts lives in Figma, as components and templates with seemingly infinite combinations, but all programmed to stay within the confines of the brand and GTM strategy. Every file is ready to use, adapt, and combine into new outputs, empowering the CareEvolution team to design branded materials with consistency, but without feeling confining as new opportunities emerge. This allows the team to save time and resources while maintaining a strong and cohesive brand identity. And it helps to foster a culture of creativity and innovation that is true to CareEvolution’s values.
Client Testimonial
Client Testimonial
Vik Kheterpal
Principal, Care Evolution
“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
Vik Kheterpal
Principal, Care Evolution
“Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”
The Outputs
The Outputs
The Outputs
➊ Active Brand Purpose
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
➋ Brand Architecture
➊ Experience Model & Value Proposition
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
Organized products by customer use cases, making the value of their offerings clearer to any audience.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
➌ Brand Identity
➊ Experience Model & Value Proposition
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
➌ Flagship Pilots & Learning Agenda
The new symbol—a dial that forms a C—is used as both an identifier and an interface, connecting the brand with behaviors of the system.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
➍ Verbal Toolkit
➊ Experience Model & Value Proposition
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
➍ Financial Impact Forecasting
Codified the brand voice with foundational messaging guidance to help ensure the value of Care Evolution is clear.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
➎ Launch Assets
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
➊ Experience Model & Value Proposition
Created branded materials from social media assets, partnership promotions, sales collateral to support the brand launch.
Created branded materials from social media assets, partnership promotions, sales collateral to support the brand launch.
Created branded materials from social media assets, partnership promotions, sales collateral to support the brand launch.
Created branded materials from social media assets, partnership promotions, sales collateral to support the brand launch.
Created branded materials from social media assets, partnership promotions, sales collateral to support the brand launch.
➏ Website Design and Development
➊ Experience Model & Value Proposition
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
➋ Strategic Directions & Concepts
Full site redesign to reflect Care Evolution’s story, heritage, and expertise, and introduce their new GTM plan.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Expanded their role from making data usable, to turning information into an accelerant for positive change.
Work Highlights
A library of launch-ready assets was created to ensure CareEvolution could swiftly launch the new brand into the world. Assets included swag, marketing collateral, digital business cards, and sales enablement material.
A library of launch-ready assets was created to ensure CareEvolution could swiftly launch the new brand into the world. Assets included swag, marketing collateral, digital business cards, and sales enablement material.
A library of launch-ready assets was created to ensure CareEvolution could swiftly launch the new brand into the world. Assets included swag, marketing collateral, digital business cards, and sales enablement material.
Website Redesign and Build
Our approach to the website redesign was strategic and agile to ensure we could help CareEvolution launch their new brand in time for a fast-approaching conference. We worked collaboratively with their team to design wireframes, work through content strategy, co-write copy, and apply the identity system to the site. Our sprint-based, integrated approach allowed the design work to be iterative so we could test the design system and make it stronger as we went. Check it out at careevolution.com.
Website Redesign and Build
Our approach to the website redesign was strategic and agile to ensure we could help CareEvolution launch their new brand in time for a fast-approaching conference. We worked collaboratively with their team to design wireframes, work through content strategy, co-write copy, and apply the identity system to the site. Our sprint-based, integrated approach allowed the design work to be iterative so we could test the design system and make it stronger as we went. Check it out at careevolution.com.
Website Redesign and Build
Our approach to the website redesign was strategic and agile to ensure we could help CareEvolution launch their new brand in time for a fast-approaching conference. We worked collaboratively with their team to design wireframes, work through content strategy, co-write copy, and apply the identity system to the site. Our sprint-based, integrated approach allowed the design work to be iterative so we could test the design system and make it stronger as we went. Check it out at careevolution.com.
Related Work
Related Work
Related Work
AbbVie
AbbVie
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Creating an identity that celebrates individual contributions and unifies a rapidly growing team.
Align Impact
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Transforming digital from a tool into a catalyst for innovation and growth.
Twill
Twill
Transforming from a single point solution to a leader in holistic healthcare.
Transforming from a single point solution to a leader in holistic healthcare.