A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
Case Studies
Align Impact
Align
Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Key Points
Key Points
Key Points
Key Points
→ Created a movement brand strategy that attracts values aligned investors
→ Created a movement brand strategy that attracts values aligned investors
→ Defined and designing a new active brand system to engage multiple audiences
→ Defined and designing a new active brand system to engage multiple audiences
→ Defined and designing a new active brand system to engage multiple audiences
→ Codified an interactive playbook with plug-and-play content and deck templates
→ Codified an interactive playbook with plug-and-play content and deck templates
→ Designed 10th Anniversary print collateral and merch for brand launch
→ Designed 10th Anniversary print collateral and merch for brand launch
The Challenge
The Challenge
The Challenge
The Challenge
Clarify the brand story and investment approach to reposition Align Impact in a rapidly crowding market. Building on their proven approach of empathy led investment support, help Align Impact introduce themselves to the next generation of investors with a sharper vision for growth, and unique role in the market to actualize it.
Clarify the brand story and investment approach to reposition Align Impact in a rapidly crowding market. Building on their proven approach of empathy led investment support, help Align Impact introduce themselves to the next generation of investors with a sharper vision for growth, and unique role in the market to actualize it.
Help a leader in healthcare information systems expand and scale to support the shift to self-service products.
CareEvolution's solutions enable healthcare organizations to give patients access to their information simply, securely, and efficiently across different systems, devices and providers. After 20 years of steady and strategic growth, the time had come to expand their story—so their technology could support the changing healthcare landscape in ways that no one else can.
As the company shifted from custom solutions to self-service products, they needed a brand that would help their users understand how their products work together and the wide array of use cases they serve. But CareEvolution’s radically flat org structure—a feature of their success in innovation—required a design system that anyone could work with, whether they’re a software architect, data scientist, or a PhD in molecular biology.
The Solution
The Solution
The Solution
The Solution
We leveraged the best parts of Align Impact’s non-traditional approach to values-aligned investing to craft a differentiated role for the brand. We then honed in on brand values that shape how they behave, speak and show up visually, both internally and externally to form the foundation of a new brand identity. We brought the strategy to life in an active identity system that operates across three levels - people, process and planet - bringing tangibility and a fresh point of view on an otherwise dated financial services industry, reflecting their uniquely systemic approach to generating returns. The suite of tools we built into the playbook included a smart-deck template and a magazine style thought leadership cover that enables anyone at any level of the company to confidently and consistently create compelling collateral on behalf of the brand.
We leveraged the best parts of Align Impact’s non-traditional approach to values-aligned investing to craft a differentiated role for the brand. We then honed in on brand values that shape how they behave, speak and show up visually, both internally and externally to form the foundation of a new brand identity. We brought the strategy to life in an active identity system that operates across three levels - people, process and planet - bringing tangibility and a fresh point of view on an otherwise dated financial services industry, reflecting their uniquely systemic approach to generating returns. The suite of tools we built into the playbook included a smart-deck template and a magazine style thought leadership cover that enables anyone at any level of the company to confidently and consistently create compelling collateral on behalf of the brand.
A new identity system and generative brand playbook delivered in Figma.
+CareEvolution’s products give researchers and clinicians the ability to extract insights from divergent and disconnected data sources. Their new identity expresses that value in a logo that connects fragments into a unified symbol.
The brand kit of parts lives in Figma, as components and templates with seemingly infinite combinations, but all programmed to stay within the confines of the brand and GTM strategy. Every file is ready to use, adapt, and combine into new outputs, empowering the CareEvolution team to design branded materials with consistency, but without feeling confining as new opportunities emerge. This allows the team to save time and resources while maintaining a strong and cohesive brand identity. And it helps to foster a culture of creativity and innovation that is true to CareEvolution’s values.
Client Testimonial
Client
Testimonial
Client Testimonial
Jennifer Kenning
CEO and Co-founder, Align Impact
“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Jennifer Kenning
CEO and Co-founder, Align Impact
“There aren’t enough words to express my gratitude for Proto's incredible work in reintroducing Align Impact to the world. The Proto team captured not only our past but our vision for the future in a profound way. The dedication, passion, and care they have put into every detail exceeded all expectations. Thank you for going above and beyond."
Work Highlights
Work Highlights
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