A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:52
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Newsletter
Only sent a few times a year and includes relevant content for those doing brand, innovation, or experience work at organizations of all sizes.
Proton
A personalized business newsletter subscription product built on your specific organization’s innovation priorities, curated by job title and role and powered by our proprietary AI.
Contact
Proto Innovation
3 World Trade Center
30th Floor
New York, NY 10007
Case Studies
Putting brand strategy into action to lead in the future of work.
Putting brand strategy into action to lead in the future of work.
Putting brand strategy into action to lead in the future of work.
Putting brand strategy into action to lead in the future of work.
Key Points
Key Points
Key Points
→ Built brand foundations to propel LinkedIn forward
→ Built brand foundations to propel LinkedIn forward
→ Built brand foundations to propel LinkedIn forward
→ Developed tools and processes to motivate org participation
→ Developed tools and processes to motivate org participation
→ Developed tools and processes to motivate org participation
→ Reinspired and galvanized employees to drive adoption
→ Reinspired and galvanized employees to drive adoption
→ Reinspired and galvanized employees to drive adoption
→ Created tangible proof of concepts to build buy-in and belief
→ Created tangible proof of concepts to build buy-in and belief
→ Created tangible proof of concepts to build buy-in and belief
The Challenge
The Challenge
The Challenge
While LinkedIn has made strategic investments in brand building, initiatives were done piecemeal and work not well-known, used, or reflective of its future. LinkedIn needed to keep pace with change, and help 20k employees to attract and retain the next 1B members.
While LinkedIn has made strategic investments in brand building, initiatives were done piecemeal and work not well-known, used, or reflective of its future. LinkedIn needed to keep pace with change, and help 20k employees to attract and retain the next 1B members.
While LinkedIn has made strategic investments in brand building, initiatives were done piecemeal and work not well-known, used, or reflective of its future. LinkedIn needed to keep pace with change, and help 20k employees to attract and retain the next 1B members.
The Solution
The Solution
The Solution
We paired inspiration and action to close the gap between who LinkedIn was, and who the brand aspired to be.
To get credit as a brand creating possibilities, we defined new ways LinkedIn could show up as an active partner in each members' journey. We turned insights into imperatives for how internal teams should act, and built custom tools so that everyone could play a part in the change in a cohesive way.
We paired inspiration and action to close the gap between who LinkedIn was, and who the brand aspired to be.
To get credit as a brand creating possibilities, we defined new ways LinkedIn could show up as an active partner in each members' journey. We turned insights into imperatives for how internal teams should act, and built custom tools so that everyone could play a part in the change in a cohesive way.
We paired inspiration and action to close the gap between who LinkedIn was, and who the brand aspired to be.
To get credit as a brand creating possibilities, we defined new ways LinkedIn could show up as an active partner in each members' journey. We turned insights into imperatives for how internal teams should act, and built custom tools so that everyone could play a part in the change in a cohesive way.
Related Work
Related Work
Related Work
Visa
Visa
Visa
A customer-first brand architecture for the world's largest financial ecosystem.
A customer-first brand architecture for the world's largest financial ecosystem.
A customer-first brand architecture for the world's largest financial ecosystem.
A customer-first brand architecture for the world's largest financial ecosystem.
Mastercard
Mastercard
Mastercard
Setting the stage for innovative, AI-driven experiences by creating a design system for AI behaviors
Setting the stage for innovative, AI-driven experiences by creating a design system for AI behaviors
Setting the stage for innovative, AI-driven experiences by creating a design system for AI behaviors
Setting the stage for innovative, AI-driven experiences by creating a design system for AI behaviors
Align Impact
Align Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.