A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
14:14:54
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
14:14:54
Case Studies
Ever Scouts
Ever Scouts
Ever Scouts
Creating a new category of Blockchain-enabled EdTech.
Creating a new category of Blockchain-enabled EdTech.
Creating a new category of Blockchain-enabled EdTech.
Key Points
Key Points
→ Designed “inner fitness” and its impact
→ Designed “inner fitness” and its impact
→ Renamed and relaunched the brand
→ Renamed and relaunched the brand
→ Crafted the Series A funding platform
→ Crafted the Series A funding platform
→ Imagined next-gen Web3 experiences
→ Imagined next-gen Web3 experiences
The Challenge
The Challenge
Schools today are equipped to teach kids what to think, not how to think. But for kids to be prepared for the world, they need a source for all the soft life skills that don’t come from math and science. To fill the gap, parents have leaned on extracurriculars like sports, music, and scouting programs. But they need more than a game for their kids, they need a partner.
Ever Scouts, an edtech platform founded on the ambition to reimagine scouting, is aiming to be that partner for parents. After a successful beta program, they were gearing up for a national launch and Series A.
Schools today are equipped to teach kids what to think, not how to think. But for kids to be prepared for the world, they need a source for all the soft life skills that don’t come from math and science. To fill the gap, parents have leaned on extracurriculars like sports, music, and scouting programs. But they need more than a game for their kids, they need a partner.
Ever Scouts, an edtech platform founded on the ambition to reimagine scouting, is aiming to be
that partner for parents. After a successful beta program, they were gearing up for a national launch and Series A.
The Solution
The Solution
To take their message to new audiences, Ever Scouts needed to clarify their unique offer with a new value proposition that was compelling to investors and clear to parents. This required a verbal system and toolkit to help them communicate their story, and an identity that’s exciting for kids and has the power to activate the movement. We partnered with them to design these into a business model and unique GTM that eventually led to their acquisition by a large education innovation portfolio of brands.
A new identity system and generative brand playbook delivered in Figma.
+CareEvolution’s products give researchers and clinicians the ability to extract insights from divergent and disconnected data sources. Their new identity expresses that value in a logo that connects fragments into a unified symbol.
The brand kit of parts lives in Figma, as components and templates with seemingly infinite combinations, but all programmed to stay within the confines of the brand and GTM strategy. Every file is ready to use, adapt, and combine into new outputs, empowering the CareEvolution team to design branded materials with consistency, but without feeling confining as new opportunities emerge. This allows the team to save time and resources while maintaining a strong and cohesive brand identity. And it helps to foster a culture of creativity and innovation that is true to CareEvolution’s values.
Client Testimonial
Client Testimonial
Sonny Caberwal
CEO, Ever Scouts
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
Sonny Caberwal
CEO, Ever Scouts
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
The Outputs
The Outputs
➊ Positioning and Category Definition
➊ Positioning and Category Definition
➊ Positioning and Category Definition
➊ Positioning and Category Definition
➊ Positioning and Category Definition
Sharpened their ambitions to give focus to their offering with a new north star to build confidence in kids to explore their purpose.
Sharpened their ambitions to give focus to their offering with a new north star to build confidence in kids to explore their purpose.
Sharpened their ambitions to give focus to their offering with a new north star to build confidence in kids to explore their purpose.
Sharpened their ambitions to give focus to their offering with a new north star to build confidence in kids to explore their purpose.
Sharpened their ambitions to give focus to their offering with a new north star to build confidence in kids to explore their purpose.
➋ New Name
➋ New Name
➋ New Name
➋ New Name
➋ New Name
Identified an evocative and timeless name that juxtaposed traditions and modernity, combining Ever with Scouts.
Identified an evocative and timeless name that juxtaposed traditions and modernity, combining Ever with Scouts.
Identified an evocative and timeless name that juxtaposed traditions and modernity, combining Ever with Scouts.
Identified an evocative and timeless name that juxtaposed traditions and modernity, combining Ever with Scouts.
Identified an evocative and timeless name that juxtaposed traditions and modernity, combining Ever with Scouts.
➌ Brand Identity
➌ Brand Identity
➌ Brand Identity
➌ Brand Identity
➌ Brand Identity
Design idea was centered around a flag symbol that represented a kid's achievement, identity, and outlook on the world.
Design idea was centered around a flag symbol that represented a kid's achievement, identity, and outlook on the world.
Design idea was centered around a flag symbol that represented a kid's achievement, identity, and outlook on the world.
Design idea was centered around a flag symbol that represented a kid's achievement, identity, and outlook on the world.
Design idea was centered around a flag symbol that represented a kid's achievement, identity, and outlook on the world.
➍ Website
➍ Website
➍ Website
➍ Website
➍ Website
Designed and built a new website as one of their key sales tools that aligned with their future forward digital platform for kids.
Designed and built a new website as one of their key sales tools that aligned with their future forward digital platform for kids.
Designed and built a new website as one of their key sales tools that aligned with their future forward digital platform for kids.
Designed and built a new website as one of their key sales tools that aligned with their future forward digital platform for kids.
Designed and built a new website as one of their key sales tools that aligned with their future forward digital platform for kids.
➎ Messaging
➎ Messaging
➎ Messaging
➎ Messaging
➎ Messaging
Drafted messaging and crafted voice direction to guide the way Ever Scouts speaks to various audiences.
Drafted messaging and crafted voice direction to guide the way Ever Scouts speaks to various audiences.
Drafted messaging and crafted voice direction to guide the way Ever Scouts speaks to various audiences.
Drafted messaging and crafted voice direction to guide the way Ever Scouts speaks to various audiences.
Drafted messaging and crafted voice direction to guide the way Ever Scouts speaks to various audiences.
➏ Foundational Business Model
➏ Foundational Business Model
➏ Foundational Business Model
➏ Foundational Business Model
➏ Foundational Business Model
Created a business model for how Ever Scouts structures the relationship between the nonprofit and for-profit sides of the org.
Created a business model for how Ever Scouts structures the relationship between the nonprofit and for-profit sides of the org.
Created a business model for how Ever Scouts structures the relationship between the nonprofit and for-profit sides of the org.
Created a business model for how Ever Scouts structures the relationship between the nonprofit and for-profit sides of the org.
Created a business model for how Ever Scouts structures the relationship between the nonprofit and for-profit sides of the org.
➐ Web3 Workshop
➐ Web3 Workshop
➐ Web3 Workshop
➐ Web3 Workshop
Curated an immersive workshop on Web3 applications, equipping them with distinct and actionable ideas for execution.
Curated an immersive workshop on Web3 applications, equipping them with distinct and actionable ideas for execution.
Curated an immersive workshop on Web3 applications, equipping them with distinct and actionable ideas for execution.
Curated an immersive workshop on Web3 applications, equipping them with distinct and actionable ideas for execution.
➑ Investor Materials
➑ Investor Materials
➑ Investor Materials
➑ Investor Materials
Developed a pitch site Ever Scouts could use to present their business to investors.
Developed a pitch site Ever Scouts could use to present their business to investors.
Developed a pitch site Ever Scouts could use to present their business to investors.
Developed a pitch site Ever Scouts could use to present their business to investors.
Work Highlights
Work Highlights
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
— Sonny Caberwal, Ever Scouts Founder/CEO, March 1, 2022
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
— Sonny Caberwal, Ever Scouts Founder/CEO, March 1, 2022
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
— Sonny Caberwal, Ever Scouts Founder/CEO, March 1, 2022
“Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”
— Sonny Caberwal, Ever Scouts Founder/CEO, March 1, 2022
What is Ever Scouts?
Ever Scouts’ adventurous product makes each lesson and activity an experiential story that kids want to dive into.
What is Ever Scouts?
Ever Scouts’ adventurous product makes each lesson and activity an experiential story that kids want to dive into.
What is Ever Scouts?
Ever Scouts’ adventurous product makes each lesson and activity an experiential story that kids want to dive into.
What is Ever Scouts?
Ever Scouts’ adventurous product makes each lesson and activity an experiential story that kids want to dive into.
Each program moves through a series of themed worlds that tie the lessons they’re learning from their guides together. Gamifying the learning experience and blending imagination with responsibility to create a world they want to return to again and again.
Each program moves through a series of themed worlds that tie the lessons they’re learning from their guides together. Gamifying the learning experience and blending imagination with responsibility to create a world they want to return to again and again.
Each program moves through a series of themed worlds that tie the lessons they’re learning from their guides together. Gamifying the learning experience and blending imagination with responsibility to create a world they want to return to again and again.
Each program moves through a series of themed worlds that tie the lessons they’re learning from their guides together. Gamifying the learning experience and blending imagination with responsibility to create a world they want to return to again and again.
Brand Attributes
and Voice
Brand Attributes
and Voice
Brand Attributes
and Voice
Visionary
Introducing an impactful movement
to shape
the future of the world
Inclusive
Welcoming everyone to learn and
grow, together
Visionary
Introducing an impactful movement
to shape
the future of the world
Inclusive
Welcoming everyone to learn and
grow, together
Visionary
Introducing an impactful movement
to shape
the future of the world
Inclusive
Welcoming everyone to learn and
grow, together
Visionary
Introducing an impactful movement
to shape
the future of the world
Inclusive
Welcoming everyone to learn and
grow, together
Inspirational
Motivating people to understand
& strengthen their inner fitness
Inventive
Building new and unexpected
playgrounds for experimentation
Inspirational
Motivating people to understand
& strengthen their inner fitness
Inventive
Building new and unexpected
playgrounds for experimentation
Inspirational
Motivating people to understand
& strengthen their inner fitness
Inventive
Building new and unexpected
playgrounds for experimentation
Inspirational
Motivating people to understand
& strengthen their inner fitness
Inventive
Building new and unexpected
playgrounds for experimentation
Related Work
Related Work
Third Sphere
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Align Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.