A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
14:14:54
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
14:14:54
Case Studies
Paragon
Paragon
Paragon
Launching a new-to-world Web3 platform designed for the decentralized economy.
Launching a new-to-world Web3 platform designed for the decentralized economy.
Launching a new-to-world Web3 platform designed for the decentralized economy.
Key Points
Key Points
Key Points
→ Built a defensible category of one
→ Built a defensible category of one
→ Prioritized use cases for rapid scale
→ Prioritized use cases for rapid scale
→ Expanded community through design
→ Expanded community through design
→ Systematized AI-based tools
→ Systematized AI-based tools
The Challenge
The Challenge
The Challenge
Help a new player in Web3 shift the paradigm of NFTs.
Paragon is aiming to shift the paradigm of NFTs from limited access digital assets, to phygital goods that welcome more people to play and participate in the new internet. Their proprietary technology provides users, experienced and new alike, ways to finance NFTs. So holders can generate new value and new users don’t have to pay a small fortune just to experience something new.
Help a leader in healthcare information systems expand and scale to support the shift to self-service products.
CareEvolution's solutions enable healthcare organizations to give patients access to their information simply, securely, and efficiently across different systems, devices and providers. After 20 years of steady and strategic growth, the time had come to expand their story—so their technology could support the changing healthcare landscape in ways that no one else can.
As the company shifted from custom solutions to self-service products, they needed a brand that would help their users understand how their products work together and the wide array of use cases they serve. But CareEvolution’s radically flat org structure—a feature of their success in innovation—required a design system that anyone could work with, whether they’re a software architect, data scientist, or a PhD in molecular biology.
The Solution
The Solution
The Solution
Simplify Paragon’s business by Identifying the first best customer, defining their signature use case in-market, and crafting a unique value proposition.
Paragon’s technology gave them the possibility for too many use cases, and like many groundbreaking technologies, they were a solution in search of the right problem. They needed to find some focus. To do that, we started by identifying their first best customer, defining their signature use case in-market, and crafting a unique value proposition. By getting clear on why they exist and what they provided, we were able to help Paragon advance to the next phase of growth and drive new behaviors for how people interact with NFTs.
A new identity system and generative brand playbook delivered in Figma.
+CareEvolution’s products give researchers and clinicians the ability to extract insights from divergent and disconnected data sources. Their new identity expresses that value in a logo that connects fragments into a unified symbol.
The brand kit of parts lives in Figma, as components and templates with seemingly infinite combinations, but all programmed to stay within the confines of the brand and GTM strategy. Every file is ready to use, adapt, and combine into new outputs, empowering the CareEvolution team to design branded materials with consistency, but without feeling confining as new opportunities emerge. This allows the team to save time and resources while maintaining a strong and cohesive brand identity. And it helps to foster a culture of creativity and innovation that is true to CareEvolution’s values.
Client Testimonial
Client Testimonial
Tim Harris,
CEO, Paragon
“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
Tim Harris,
CEO, Paragon
“Proto changed the game for Paragon. In a space that’s both new and complex, Proto guided us toward a brand system that is clear, exciting, and most importantly—differentiated from everything out there.”
The Outputs
The Outputs
➊ Value Proposition
➊ Value Proposition
➊ Value Proposition
➊ Value Proposition
➊ Value Proposition
Identified Paragon’s value for its audience in a crowded NFT space.
Identified Paragon’s value for its audience in a crowded NFT space.
Identified Paragon’s value for its audience in a crowded NFT space.
Identified Paragon’s value for its audience in a crowded NFT space.
Identified Paragon’s value for its audience in a crowded NFT space.
➋ Brand Identity
➋ Brand Identity
➋ Brand Identity
➋ Brand Identity
➋ Brand Identity
Designed a visual and verbal system for a NFT leader in peer-to-peer lending.
Designed a visual and verbal system for a NFT leader in peer-to-peer lending.
Designed a visual and verbal system for a NFT leader in peer-to-peer lending.
Designed a visual and verbal system for a NFT leader in peer-to-peer lending.
Designed a visual and verbal system for a NFT leader in peer-to-peer lending.
➌ Toolkit and Launch Assets
➌ Toolkit and Launch Assets
➌ Toolkit and Launch Assets
➌ Toolkit and Launch Assets
➌ Toolkit and Launch Assets
Equipped Paragon with simple and sophisticated tools to launch and grow the brand consistently.
Equipped Paragon with simple and sophisticated tools to launch and grow the brand consistently.
Equipped Paragon with simple and sophisticated tools to launch and grow the brand consistently.
Equipped Paragon with simple and sophisticated tools to launch and grow the brand consistently.
Equipped Paragon with simple and sophisticated tools to launch and grow the brand consistently.
Work Highlights
Brand playbook with built-in tools and assets
We created a cohesive brand system with the logo and symbol at the core, supported by a series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand.
Brand playbook with built-in tools and assets
We created a cohesive brand system with the logo and symbol at the core, supported by a series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand.
Brand playbook with built-in tools and assets
We created a cohesive brand system with the logo and symbol at the core, supported by a series of assets, libraries, and built-in styles—all delivered in a Figma toolkit using collaborative design tools, with the necessary guidance to allow designers and non-designers alike to create and design consistently for the Paragon brand.
Digital Considerations
Once we reframed Paragon as an NFT experience platform, we envisioned their website as a doorway to new experiences while being an immersive experience in and of itself.
The Paragon brand is reflected in different contexts through overt and subtle applications, e.g. using the Explorer as the primary call-to-action button within the Paragon app; encasing all NFT cards on the website in “borderless” frames to signify Paragon’s accessible, permission-less rental offerings; and maintaining rounded corners to match our design style.
Digital Considerations
Once we reframed Paragon as an NFT experience platform, we envisioned their website as a doorway to new experiences while being an immersive experience in and of itself.
The Paragon brand is reflected in different contexts through overt and subtle applications, e.g. using the Explorer as the primary call-to-action button within the Paragon app; encasing all NFT cards on the website in “borderless” frames to signify Paragon’s accessible, permission-less rental offerings; and maintaining rounded corners to match our design style.
Digital Considerations
Once we reframed Paragon as an NFT experience platform, we envisioned their website as a doorway to new experiences while being an immersive experience in and of itself.
The Paragon brand is reflected in different contexts through overt and subtle applications, e.g. using the Explorer as the primary call-to-action button within the Paragon app; encasing all NFT cards on the website in “borderless” frames to signify Paragon’s accessible, permission-less rental offerings; and maintaining rounded corners to match our design style.
Related Work
Related Work
Third Sphere
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Align Impact
Align Impact
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
Rebranding an impact investment firm to differentiate and drive the next 10 years of growth.
