We help clients find
new paths to growth
at the intersection of brand, experience,
and technology.

Our Work

From equipping companies for change in the face of disruption, to helping them harness new technologies to drive growth that positively impacts the world — we are pioneering new approaches, or reinventing old ones, in everything that we do.

Recent Work

Paragon

Launching a new-to-world Web3 platform designed for the decentralized economy

Brand Identity, Strategy, Implementation

CareEvolution

A generative brand system designed to scale healthier outcomes

Brand Identity, Strategy, Implementation

Twill

Evolving healthcare with science, empathy, and connected brand design

Brand Identity, Strategy, Implementation

Ever Scouts

Building a movement brand that’s reinventing the scouting experience

Brand Identity, Strategy, Animation

Third Sphere

Creating a new sphere of influence in climate investing

Brand Identity, Strategy, Animation

Open House For Good

Opening up the world’s most exclusive festival of creativity...for good

Brand Identity, Animation, Generative Tool Development 

Our Clients

Don’t just take our word for it.

See what our clients have to
say about us.

  • “What makes Proto different is their ability to quickly grasp the complexities of a business, ask the provocative questions that challenge underlying assumptions and collide commercial rigor with massive creative imagination. Partnership has become an almost bankrupt word, but Proto were truly the best partner you could ask for - similar enough to get along, but different enough to be dangerous. They've helped bring deep simplicity to our business and helped shape a brand that is distinctively relevant.”

    - Gareth Kay, CMO, Twill

  • “Working with the Proto team was a joy and a journey. They partnered with us through every twist and turn of our sprint to taking Ever Scouts beyond Beta. And they were true strategic and creative partners every step of the way. We wouldn’t be where we are without them.”

    — Sonny Caberwal - CEO, Everscouts

  • “Amazed at the work that you have done. I don't want to say I’m surprised as I tend to take Saneel at his word when he says he has the best team in the world.” — “Thank you for the wonderful results, and we will try to make you proud by getting us to a post-climate world where we are not just trying to preserve the status quo.”

    — Shaun Abrahamson - CEO, Third Sphere

  • “Working with Proto has been an epiphany, one that I think will be enduring -- you have changed how we think about ‘brand’. Your facilitation and methodical approach was absolutely critical in getting us to be able to find and express our voice. Your ability to extract that from us and then share back how that may manifest in verbal, color, image, typography, and other design is just awesome!”

    - Vik Kheterpal, Principal

Proto Apertures

One of our core philosophies is that everyone is a teacher, no matter their title or background. Which is why we want to spread our ideas beyond our own walls, helping more people advance ideas and demystify innovation. Proto Apertures is where we explore the various altitudes at which problems are framed and solved.

First of its Kind is a newsletter where we share our point of view and amplify the businesses doing things differently, while observing them through the six lenses we use for our work.

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As a Change Design partner, we help companies find sustainable growth by building new value into legacy and resilience into new offerings. Designing strategic change starts with identifying the right intervention point, breaking old patterns and prioritizing systematic impact, to ensure the progress we aspire to matters to the people we build it for. 

Read more about the unique principles of Change Design in our latest article, penned by Proto co-founder and chairperson Barry Wacksman, The Superpowers of Change.