We believe every company action should be rooted in a clear purpose.
Interested in joining Proto?
Our Purpose
Advance people via the scale of meaningful organizations.
What does it mean to
advance people?
To advance people, we aim to build measurable inclusion and equity, promotion, positivity and growth not just for our clients and their customers but equally our Protobots, communities, and society at large.
What do you mean
by scale?
We understand and value the impact of our work and consider all aspects of reach and influence (whether current or potential) of the solutions we design and the clients, partners and ventures we pursue.
How do you define
meaningful?
We aim to work with purpose-led companies of all shapes and sizes that are dedicated to matching their intent with equal impact.
Our Principles of Change Design
We believe change can be easier, more manageable and less risky when designed around proven principles. These define how we work and help us to stay true to our purpose. Simplify. Align. Enable.
0.1
Simplify
We simplify complex problems so everyone understands the end goal and how to measure success.
0.2
Align
Our outputs are designed to drive internal alignment so next steps are always clear and projects can move forward at the speed of change.
0.3
Enable
We deliver easy-to-use, generative tools that liberate teams from arbitrary guidelines to unleash creativity and potential.
Change Design recognizes intersectional expertise comes from the most curious and collaborative thinkers. We were founded on the belief that innovation is intersectional, so our teams are too.
These are just a few of our values. If they sound like you, get in touch — we'd love to hear from you.
EQ is a
superpower.
It’s easy to show we’re clever, so we work harder to show we care.
Individuality sparks innovation
You do you… so we are always us.
New practices >
best practices
We pioneer new approaches because the playbook must evolve in a changing game.