Catch up on the latest happenings in the Protosphere

People news | Cannes Lions

Ren Rigby, our Founder and Chief Design Officer, has been selected to judge the Glass Lion Award at the 2024 Cannes Lions International Festival
of Creativity.

This distinguished award recognizes work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in design & advertising. Additionally, this work should demonstrate how it tackles, highlights, or redresses issues of gender representation. Ren will serve on the jury alongside a distinguished panel of creative professionals from around the globe. 

Cannes Lions | April 2024


Company news | Presentation

Technology is often evaluated by its impact on people. But the more critical question: what is people’s impact on technology?

As the keynote speaker of Oxygen's Creators of the Future 15th Anniversary in early September, Saneel led an audience of advertising and marketing executives through tech innovation history, sharing wisdom on how to navigate the next frontier.

Oxygen15: Creators of the Future | September 2023


Client news | Cotopaxi

Silicon Valley’s ‘Swag Gap’: A colorful Rival Comes for Patagonia’s Abdicated Throne

Cotopaxi, an outdoor gear and apparel company on a mission to eradicate poverty, were one of our first clients. Now they’re toppling Patagonia as the favorite outfitter in Silicon Valley. See why tech companies are making the switch from monotone gear to colorful conversation pieces.

The Information | September 30, 2022


Petco’s Perk Memberships Deliver Double-Digit Growth

Client news | Petco

We were honored when Petco engaged us to reimagine their free and paid membership experience in 2021. Check out how their loyalty membership program is helping them thrive in a volatile economy.

Pet Product News | August 30, 2022


Client news | Twill

How Happify Health became Twill: Inside the new biz model and what’s next

Twill is a digital therapeutics company on a mission to untangle the complexities of a fragmented healthcare system. Learn how they've evolved from wellness apps to a comprehensive health platform that provides over 18 million users with hyper-personalized care journeys.

WTF Health | August 15, 2022


Client news | First Street Foundation

More dangerous heat waves are on the way: See the impact by Zip code

Heat is the top-weather related killer in the United States—and an important metric for understanding the effects of climate change. Our client, First Street Foundation, has expanded their data visualization tools to include heat mapping, which calculates heat risk by neighborhood. See how journalists are using the tool to bring more data science to climate reporting.

The Washington Post | August 15, 2022


Company news | Cannes Lions

Open House for Good—a Cannes Lions first!

OHFG is a movement that encourages Cannes Lions participants to open up their venues throughout the festival to discuss the most crucial topic of our time: Sustainability. Check our branding and visual design work for the inaugural event at the 2022 Cannes Lions.

Open House for Good | June 22, 2022


Client news | First Street Foundation

Here’s the First-Ever Map Showing Wildfire Risk to American Homes

In early 2022, we partnered with First Street Foundation to help them expand their tool from flood risk to fire risk, as they work to provide data on all aspects of climate change. Check out how the New York Times used their flood risk visualization tool in this story on West Virginia’s journey with climate change.

New York Times | May 16, 2022


Client news | Third Sphere

VC firm Urban US rebrands to Third Sphere, doubles down on climate focus

An enthusiastic nod to the naming and identity design for Third Sphere. Check out how they’re shifting their investment focus and reputation in the climate tech industry with a brand evolution.

Tech Crunch | March 1, 2022


Company news | Launch

At Proto, a Consultancy Started by Former R/GA Leaders, 'We Are Creating New Things’

Our founders discuss why they broke away from the global innovation company in this extended interview. Find out about their aspirations, goals, and how they intend to work with clients beyond advertising and campaigns.

AdWeek | February 12, 2021


Company news | Launch

A Disruptive, New, End-To-End Innovation Consultancy With An All-Star Team: Proto

Our founding team started Proto with the goal of creating a new kind of consultancy—rebelling against the status quo and delivering high impact results in the process. Learn more about the unique capabilities and industry wisdom they brought with them, and how they plan on disrupting the space.

Forbes | February 8, 2021