Alex Dempsey

Alex leads brand strategy at Proto. She’s spent over a decade battling ‘the brand pyramid,’ viewing brand as the unlock for companies to achieve their corporate and commercial goals. And while she loves a good framework, she knows its limits. As such, Alex views success not only by a well-articulated strategy, but by its ability to be actioned. She’s helped big companies change their behaviors, and small companies change their path to growth. Her proudest work has reimagined support to reposition a global electronics retailer, advanced utility for the world’s largest genomics company, and made brand a strategic asset for the anti-Amazon of our time. Prior to joining Proto, Alex was a Director on R/GA’s Business Transformation team. She’d be remiss not to mention her formative years at Prophet under her mentor Chan Suh, who helped her see an imaginative solution is always within reach. And her early years at NYU Stern in Marketing and Management shaped her foundation. Alex has an innate hunger to watch every television show while maintaining a healthy social life. She has never found a piece of content she wouldn’t consume. And she never will.