Proto is your partner in change design.

We find new paths to sustainable growth by redefining categories and creating new businesses, products, services, and brands.

Because thriving in today’s environment means codifying companies' visions into systems, not short-term solutions. We call our first of its kind approach, Change Design.

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Our approach activates organization-wide change in an ongoing way.

Because systems should underpin experimentation and help companies meet change from a place of strength.

We believe intersectional teamwork makes innovation tangible and practical.

And it's the most effective way to kick start the ripple effect of positive impact through change.

We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.

We’d love to do the same with you.

Don’t just take our word for it. See what others have to say about us.

“Proto’s breadth, types, and level of integrated functional expertise, provides an advantage over the fragmented nature of current innovation consulting.” Read More →

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“I consistently hear clients tell me that they need to innovate faster and more effectively. The Proto team have a proven track record in delivering innovation and transformation.” Read More →