Understanding new businesses, products, and services from multiple viewpoints.
From home diagnostics getting supercharged by a post pandemic reality, to the rise of electric mobility in the face of a shifting climate, we’re experiencing our world shift in complex and unpredictable ways. The systems at play need to evolve along with it. And to do that, we need to look closely at the intersections where these changes are happening.
While we obsess over and nerd out on the convergence between disciplines, industries, and possible solutions, we want to offer some of that overthinking to others with our new content series, First of its Kind. Our goal here is to make the thinking actionable by breaking each First into the six lenses we use for our work, as we share our point of view and amplify the businesses doing things differently.
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Brands that are standing out or staying relevant with a unique purpose, idea, name, or identity system.
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Companies that generate revenue and new value by benefiting previously under-served markets.
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The offering of novel solutions by uncovering and leveraging new sources of data.
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Effective product or service design that differs significantly from competitor offerings.
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Aspects of the customer's interaction with the company, its services, or its products that unlock something new.
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Innovative technologies that create a positive impact on humankind and the environment.
