A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
A FIRST OF ITS KIND
INNOVATION COMPANY
NYC
13:50:53
Proto is an Innovation,
Brand, and Experience Consultancy
built for action.
Proto is an Innovation,
Brand, and Experience Consultancy
built for action.
Proto is an Innovation,
Brand, and Experience Consultancy
built for action.
We work at the intersection of too-often siloed disciplines to help clients unlock outsized growth opportunities.
We work at the intersection of too-often siloed disciplines to help clients unlock outsized growth opportunities.
We work at the intersection of too-often siloed disciplines to help clients unlock outsized growth opportunities.
We work at the intersection of too-often siloed disciplines to help clients unlock outsized growth opportunities.
What We Do
What We Do
Modern growth requires a combination of thinking and design across multiple, disparate disciplines – from Innovation to Brand to Experience.
The hallmark of Proto’s work is a set of proprietary outputs born from multiple disciplines that don’t exist at typical consultancies, designed to enable clients to move their business forward, delivered at speed with the sole aim of fostering practical, actionable results.
Since our launch, we have led the industry in the creation and deployment of generative and AI-enabled playbooks, tools, and solutions that enable our clients to quickly implement our strategic growth work while vastly expanding the creativity and decision making of internal teams.
Our Offerings
Our Offerings
Our Offerings
Our Offerings
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Grow Beyond
Your Core
Grow Beyond
Your Core
Grow Beyond
Your Core
Grow Beyond
Your Core
Find adjacent opportunities that complement your core business and drive broader enterprise value.
Find adjacent opportunities that complement your core business and drive broader enterprise value.
Find adjacent opportunities that complement your core business and drive broader enterprise value.
Find adjacent opportunities that complement your core business and drive broader enterprise value.
→ Value Proposition
→ Value Proposition
→ Value Proposition
→ Value Proposition
→ New Offerings
→ New Offerings
→ New Offerings
→ New Offerings
→ New / Refined Go-to-Market Strategies
→ New / Refined Go-to-Market Strategies
→ New / Refined Go-to-Market Strategies
→ New / Refined Go-to-Market Strategies
→ New Use Cases
→ New Use Cases
→ New Use Cases
→ New Use Cases
→ Macro Customer Shifts Analysis
→ Macro Customer Shifts Analysis
→ Macro Customer Shifts Analysis
→ Macro Customer Shifts Analysis
→ KPIs & Analytics
→ KPIs & Analytics
→ KPIs & Analytics
→ KPIs & Analytics
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Unleash Creativity
At Scale
Unleash Creativity
At Scale
Unleash Creativity
At Scale
Unleash Creativity
At Scale
Create Active Brands and use playbooks, tools, and AI to bring them to life.
Create Active Brands and use playbooks, tools, and AI to bring them to life.
Create Active Brands and use playbooks, tools, and AI to bring them to life.
Create Active Brands and use playbooks, tools, and AI to bring them to life.
→ Active Brand Strategies
→ Active Brand Strategies
→ Active Brand Strategies
→ Active Brand Strategies
→ Names & Identities
→ Names & Identities
→ Names & Identities
→ Names & Identities
→ Brand Playbooks
→ Brand Playbooks
→ Brand Playbooks
→ Brand Playbooks
→ Generative AI Tools
→ Generative AI Tools
→ Generative AI Tools
→ Generative AI Tools
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Find New Brand Relevance
Find New Brand Relevance
Find New Brand Relevance
Find New Brand
Relevance
Redefine the company’s brand purpose, value proposition, and GTM approach.
Redefine the company’s brand purpose, value proposition, and GTM approach.
Redefine the company’s brand purpose, value proposition, and GTM approach.
Redefine the company’s brand purpose, value proposition, and GTM approach.
→ Brand Purpose
→ Brand Purpose
→ Brand Purpose
→ Brand Purpose
→ Brand Positioning
→ Brand Positioning
→ Brand Positioning
→ Brand Positioning
→ Brand Architecture
→ Brand Architecture
→ Brand Architecture
→ Brand Architecture
→ Experience Strategies
→ Experience Strategies
→ Experience Strategies
→ Experience Strategies
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Deepen
Loyalty
Deepen
Loyalty
Deepen
Loyalty
Deepen
Loyalty
Apply principles of membership and ecosystems to create more enduring customer relationships.
Apply principles of membership and ecosystems to create more enduring customer relationships.
Apply principles of membership and ecosystems to create more enduring customer relationships.
→ Behavioral Research
→ Behavioral Research
→ Behavioral Research
→ Behavioral Research
→ Experience Strategy
→ Experience Strategy
→ Experience Strategy
→ Experience Strategy
→ Experience Design
→ Experience Design
→ Experience Design
→ Experience Design
→ CLTV Model & Analytics
→ CLTV Model & Analytics
→ CLTV Model & Analytics
→ CLTV Model & Analytics
Proven track record with world-leading brands.
Proven track record with world-leading brands.
Proven track record with world-leading brands.
Our Work
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.
Visa
Building an ecosystem-driven brand architecture to gain recognition for Visa’s evolution beyond payments.
Mars Petcare
Charting an unexpected pathway to leadership in an emerging category.
LinkedIn
Putting brand strategy into action to lead in the future of work.
Fordham University
Reimagining the first-year experience to strengthen student retention through belonging.
Third Sphere
Setting a new standard for venture-led climate action with a unique positioning for new scales of investment.
Solenis
Transforming digital services from a tool into a catalyst for innovation and growth.